Brooklyn sees a bevy of rentals list for record prices

Brooklyn sees a bevy of rentals list for record prices

It really is the borough of Kings.

Manhattan is no stranger to rental homes in the five-, even six- figure range — but across the East River, a neighbor is catching up. These days, Brooklyn is seeing a number of record-high rental listings hit the market.

Take, for example, a $40,000-a-month rental in Brooklyn Heights that listed with Sandra Cohen of Sotheby’s International Realty shortly before Thanksgiving. It’s a 4,000-square-foot condominium in One Brooklyn Bridge Park whose features include five bedrooms, a corner living room and a chef’s kitchen with Gaggenau appliances. Last month, broker Sarah Williams, the founder of SOCIETE Real Estate, listed a $36,000 spread at 130 Furman St. in Brooklyn Heights with four bedrooms — plus a private roof terrace with space for al-fresco dining and views of the Manhattan skyline. Available this June via Compass, a Greenpoint penthouse at 524 Manhattan Ave. with a triple-story living room, multiple outdoor spaces — including a landscaped roof deck — asks a cool $30,000.

Market data shows these aren’t just one-off examples. According to Brown Harris Stevens research, monthly rentals of $18,000 or more in Brooklyn have indeed seen an increase since 2021. So far this year — hardly two months into 2023 — the market has had 13 such listings with the average rent being $25,205 a month and the median at $22,000.


A peek inside the big-dollar rental at 360 Furman St., which has massive windows looking out to wide city views.
A peek inside the big-dollar rental at One Brooklyn Bridge Park, 360 Furman St., which has massive windows looking out to wide city views.
EmpireOptix

A view of that rental's open layout.
A view of that rental’s open layout.
EmpireOptix

Even the unit's sleeping quarters have picture-perfect vistas.
Even the unit’s sleeping quarters have picture-perfect vistas.
EmpireOptix

“Brooklyn is having its moment in the luxury sun,” said Compass agent David Chang, who lives in the borough and specializes in high-end rentals there. “It’s become a destination with renters moving in from the Lower East Side, the Village and Chelsea, and scooping up luxury properties.” At the same time, added Chang, limited inventory is driving rents up, and properties are being rented at or above market prices.

The rentals at Magnolia Dumbo, a luxury building on Front Street that launched in early 2022, are reflective of this mighty market presence. Jarrod Whitaker, the senior vice president of operations for RXR — the building’s developer — said that in less than 11 months, all 320 residences are fully leased for between one to two years. “We were estimating rents to be $81 a square foot but ended up getting $91,” he said. “This speaks to the vitality of the market.”

Sydney Blumstein, a Corcoran broker who has lived in Williamsburg for the last several years, said she’s personally cashing in on the Brooklyn rental market — which she describes as “on fire.” And she has experienced today’s sky-high prices for herself.

“My husband and I rented out our loft as of February 1st for the first time and are getting $24,000 a month,” she said — and StreetEasy shows that price is among the highest for a home ever rented in Brooklyn. Stretching an entire block, the 139 Powers St. property is a converted warehouse, and offers 4,200 square feet of interior space and an additional 2,500 square feet outdoors. It listed in November for a cool $35,000 per month, as The Post reported, which at that time made it Brooklyn’s priciest rental home on the market.

Blumstein said that she has seen many more pricey rentals of late in Brooklyn than she ever has before — and even at different price levels than the tippy-top of the market, these homes are still fetching higher sums of money.


Blumstein and her husband just rented out this boho-chic Williamsburg home for one of the priciest sums Brooklyn has ever seen.
Blumstein and her husband just rented out this boho-chic Williamsburg home for one of the priciest sums Brooklyn has ever seen.
Rachel Kuzma/REPN for Corcoran

The Powers Street pad was once a warehouse.
The Powers Street pad was once a warehouse.
Rachel Kuzma/REPN for Corcoran

A dining area in the Williamsburg rental.
A dining area in the Williamsburg rental.
Rachel Kuzma/REPN for Corcoran

A bedroom with beamed ceilings.
A bedroom with beamed ceilings.
Rachel Kuzma/REPN for Corcoran

A yellow-painted seating area with beamed ceilings.
A yellow-painted seating area with beamed ceilings.
Rachel Kuzma/REPN for Corcoran

“Properties that are being relisted are going for double in some instances compared with the last time they were on the market,” she said. “I’m about to list a 2,000-square-foot loft in Clinton Hill that rented for $4,000 a month, but this time, the asking price is $8,000. I have no doubt that it’s going to rent.”

The top end of the market aside, prices for Brooklyn rentals overall appear to have reached peak levels.

According to data from Corcoran, the median rent in Brooklyn was $3,695 in January 2023, up 5{61deb032f2f3cf43cd91e0a97f017aab274ddbb67b74a5b085bd003b9ac3cd96} from December and 23{61deb032f2f3cf43cd91e0a97f017aab274ddbb67b74a5b085bd003b9ac3cd96} year-over-year. The average rent was $4,220, a 25{61deb032f2f3cf43cd91e0a97f017aab274ddbb67b74a5b085bd003b9ac3cd96} increase compared with a year ago. What’s more, January was the 16th consecutive month of year-over-year rent growth in the borough.

In another data point, research from Douglas Elliman and Miller Samuel’s most recent rental report shows that the average rental price in Brooklyn in January was $4,165, a record high since 2008. That’s up 31.7{61deb032f2f3cf43cd91e0a97f017aab274ddbb67b74a5b085bd003b9ac3cd96} from a year ago, the highest increase in history for Brooklyn, said Miller Samuel president and CEO Jonathan Miller, and 23.7{61deb032f2f3cf43cd91e0a97f017aab274ddbb67b74a5b085bd003b9ac3cd96} above pre-pandemic rents.

“Rents are high because mortgage rates are high,” Miller said of today’s interest rate climate amid a battle against languishing inflation. “People that are priced out of the purchase market are going to the rental market, and that’s why it’s historically high.”

In addition, Miller said that new development in Brooklyn has been focused on luxury rental buildings, which drive prices up. “These buildings are highly amenitized and upscale, and that means higher rents,” he said.


A look inside the big-dollar 130 Furman St. rental.
A look inside the big-dollar 130 Furman St. rental.
Evan Joseph

The unit asks $36,000 per month.
The unit asks $36,000 per month.
Evan Joseph

An outdoor view of the home.
An outdoor view of the home.
Evan Joseph

StreetEasy economist Kenny Lee agrees. The company’s research indicates that the median rent in Brooklyn is $5,148 — 20{61deb032f2f3cf43cd91e0a97f017aab274ddbb67b74a5b085bd003b9ac3cd96} higher than a year ago. “This increase is largely driven by a rise in new luxury developments entering the market last year, which contributed to one in five new top-tier rental listings in 2022,” he said.

Examples of these swanky developments include Eagle + West in Greenpoint, featuring a co-working center and even a stage for karaoke. Meanwhile, Torre House in Brooklyn Heights has three swimming pools, including one on the rooftop with city views.

Lee said that the neighborhoods with the most top-tier rentals are Downtown Brooklyn, Greenpoint and Williamsburg — and that, at 9,446 units, current rental inventory is 30{61deb032f2f3cf43cd91e0a97f017aab274ddbb67b74a5b085bd003b9ac3cd96} below the average inventory level in 2019. That number is down just 0.1{61deb032f2f3cf43cd91e0a97f017aab274ddbb67b74a5b085bd003b9ac3cd96} from last year.

The ability to afford super-luxury rentals aside, Lee and other industry experts said that Brooklyn has a number of appealing qualities that make it a desirable place to live. Lee points to the greater square footage that the borough’s properties offer per dollar, compared with those in Manhattan. “They allow for more space for home offices for hybrid and remote workers,” he said.

Blumstein said the outdoor space that residents get is a big attraction. “There aren’t as many tall buildings, and you see more sky. You’re still in the city but have a slightly suburban flavor,” she added.

Speaking from personal experience, Blumstein is also a fan of the sense of community. “Your neighbors in Brooklyn are usually friendly and happy to socialize or help out if you’re in a bind,” she said. “You’re never alone trying to find your own way, and there’s a reassurance in that.”

The Most Expensive U.S. Real Estate Sales Of 2022

The Most Expensive U.S. Real Estate Sales Of 2022

Billionaire Larry Ellison’s $173 million Palm Beach estate topped the list last year, along with a $100 million Malibu dream house bought by media mogul Byron Allen and a $75 million Beverly Hills mega-mansion owned by rap superstar Drake.


The luxury real market in America saw many record-breaking sales in 2022, including several north of $100 million. Among the billionaires undeterred by the economy last year was Oracle cofounder Larry Ellison who, after just missing 2021’s most expensive home sales list, topped the list in 2022 with the purchase of Netscape cofounder Jim Clark’s 16-acre compound in Manalapan, Florida for $173 million. Another trophy home collector, billionaire hedge fund manager Ken Griffin also added a new property to his collection last year with the purchase of a $107 million home in Miami. And rap superstar Drake is the sole entertainer on the list after buying a 20-acre estate in Beverly Hills.

On the global front, residential property sales slumped, but not everywhere. Numerous cities, regions and second-home destinations—including Arizona and Massachusetts as well as Dubai and Melbourne— notched record prices in 2022. Also, the strong dollar spurred some Americans to buy property in big European cities such as London, Paris and Lisbon.

Here are the most expensive and notable luxury homes sold in the U.S. in 2022 for which public records or reports are currently available.


$75 Million

Los Angeles, California

After shopping around for a new home in Los Angeles for months, Drake landed in the Beverly Hills area with a 20-acre estate, a size and scale unheard of in 90732. The 36-year-old artist bought the $75 million property in Benedict Canyon from English singer-songwriter Robbie Williams in March, four months before selling his Hidden Hills compound, affectionately known as “Yolo Estate,” for $12 million. Designed by L.A. architectural firm KAA Design Group, Drake’s new 20,000-square-foot mansion has 22 bathrooms, an 11-car garage and a wine cellar. The sprawling grounds also feature a mosaic-tiled pool, a tennis court and orchard.


$75.9 Million

New York, New York

Located in Manhattan’s Crown Building—home of the new Aman New York—the 6,791-square-foot residence known as the Jala Penthouse was purchased last July for $75.9 million. (The buyer was anonymous and identified only as Albatross Apartment LLC.) Spanning the entire 20th floor, the penthouse features four bedrooms and more than 3,700 square feet of outdoor landscaped terrace spaces replete with a pool and spa. The buyer was anonymous and identified only as Albatross Apartment LLC. The first home to the Museum of Modern Art, the Crown Building was converted into a luxury hotel on its lower floors, with 22 condos on the 15th to 26th floors.


$84.5 Million

East Hampton, New York

Billionaire financier Ronald Perelman sold one of his two East Hampton estates for $85.4 million amid an annus horribilus that saw Revlon’s largest shareholder declare bankruptcy for the cosmetics company in June. After being on and off the market since the summer of 2021, the beachfront property was sold to an anonymous buyer last January. The 11,435-square-foot estate sits on more than 9 acres off tony Lily Pond Lane. In addition to the sale, Perelman has also reportedly listed his Manhattan Upper Eastside townhouse for $115 million while rumors of his other historic Hamptons retreat, the Creeks, being for sale continued to circulate.


$86 Million

Palm Beach, Florida

Less than 10 months after selling for $64 million, an oceanfront property just north of the Palm Beach Country Club once again traded hands, this time for $86 million. The Bermuda-style estate first made headlines during its development phase after initial designs were deemed oversized for the 1.14-acre lot. In the end, the home was scaled back and completed by real estate investor and spec home developer Clark Beaty, who sold the property to Beechgreen LLC which then sold it to an undisclosed buyer last June. The estate encompasses about 18,000 square feet of indoor and outdoor living space and includes a wine cellar, gym and guest house.


$91 Million

Malibu, California

Closing in the last weeks of 2022, the $92 million sale of a 6.6-acre Malibu estate is the latest in a string of massive transactions to take place in Paradise Cove, including venture capitalist Marc Andreessen’s $177 million compound which topped the list in 2021. Originally listed for $125 million by sellers Jon Burton, a video game designer, and his ex-wife, Helen Musk, the couple purchased the property a decade before for $36.5 million from computer pioneer, Max Palevsky. Built in 1975, the Mediterranean estate offers private access to the beach, manicured gardens, a resort-like swimming pool and north/south lighted tennis court.


$92.8 Million

Golden Beach, Florida

Billionaire Phillip “Terry” Ragon, founder of technology company InterSystems, purchased three homes on Ocean Boulevard just north of Miami in a single transaction for a reported $92.8 million last June. The complex acquisition required negotiations with three sellers, including fashion photographer Bruce Weber and his wife, Nan Bush. The most expensive of the three properties, a six-bedroom, six-bathroom Spanish-style mansion built in 1936, sold for $45 million. Combined, the three properties total roughly 1.7 acres with about 275 feet of ocean frontage. Ragon also purchased a separate property in the area in 2021 for just under $20 million. According to the Wall Street Journal, Ragon intends to raze the beach houses and replace them with one home.


$100 Million

Malibu, California

In October, Public Storage executive and billionaire Tamara Gustavson sold her oceanside Malibu estate to media mogul Byron Allen for a $100 million. The 11,000-square-foot compound was formerly owned by B. Wayne Hughes, Gustavson’s late father, who co-founded Public Storage in 1972. Allen, the founder and CEO of Entertainment Studios, has quietly built an impressive real estate portfolio over the past few years that includes two side-by-side properties he purchased for $32 million eight months earlier. Set in the billionaire hive of Paradise Cove, Allen’s new neighbors include WhatsApp cofounder Jan Koum, who owns an adjacent $187 million compound.


$101 Million

New York, New York

Before his death in 2018, Microsoft co-founder Paul Allen had accumulated a wealth of real estate around the country, including two Manhattan co-ops that sold in July for a combined $101 million. Purchased by an anonymous buyer, Allen’s Upper East Side penthouse was sold with the full-floor unit directly below it. He reportedly obtained the penthouse in 2011 for $25 million and the 11th-floor unit nine years earlier for $13.5 million.


$106.9 Million

Miami, Florida

Hedge-fund billionaire Ken Griffin purchased a waterfront estate in Coconut Grove for $106.9 million last September, the first Miami home to eclipse nine figures. The seller, philanthropist Adrienne Arsht, the former head of TotalBank. Arsht built one of the two homes on the 4-acre estate. The second home, the Mediterranean style Villa Serena, was built in 1913 for former Secretary of State William Jennings Bryan. (It was placed on the National Register of Historic Places in 2012.) Arsht purchased Villa Serena at the tail end of the 2000s for $12 million before completely restoring it. The property is one of many homes recently purchased by Griffin, who has reportedly spent more than $350 million assembling residential land in Palm Beach, where his hedge fund operation, Citadel, is opening an office.


$120 Million

Los Angeles, California

In August, after more than a year of negotiations, UK real estate billionaire Ian Livingstone, sold his four-acre Holmby Hills estate to Snapchat CEO and cofounder Evan Spiegel. The villa-style home has parking for 20-plus cars, a formal dining room that seats 18, and a two-story library, a movie theater, a beauty salon and a pool. In addition to the main property, Spiegel also acquired a smaller parcel of land next door the year before for $25 million, making for an estate totaling $145 million. Located directly across the street from the former Playboy Mansion, the parcels were purchased by Livingstone in 2014 and 2017 for a combined $72 million.


$126 Million

Beverly Hills, California

The Bel-Air mega-mansion known as The One finally got its big moment last year—but not as big as it could have been. The most heavily covered real estate deal of the year saw the home’s $295 million price tag plunge to $126 million at auction. Designed by architect Paul McClean, the hilltop home sold at auction to Fashion Nova founder Richard Saghian in March. At 105,000 square feet, the One is the largest residence in Los Angeles County. Amenities include a moat, a 4,000-square-foot guesthouse, a multiplex-size movie theater, multiple pools, a bowling alley and a spa. After almost a decade in development hell, the home remains unfinished and holds more than $250 million in claimed debts, according to reports, meaning many creditors faced significant—if not total—losses on the property. The One’s developer, Nile Niami, originally envisioned lavish amenties like a “jellyfish room” (with tanks of live sea creatures) and a bar made from a block of ice, neither of which were built. However there are multiple swimming pools, a 30-car garage, a movie theater, 21 bedrooms and 42 bathrooms.


$173 Million

Manalapan, Florida

Netscape cofounder Jim Clark parted with a dual-waterfront compound last June for $173 million, setting a record for Florida home sales. The more than 30-bedroom compound purchased by Larry Ellison encompasses roughly 16 acres along the Atlantic Ocean and Lake Worth shorelines. The sale completely shattered the previous Florida record, which was set by Tiger Global Management cofounder Scott Shleifer when he purchased a Palm Beach mansion for $122.7 million in 2021. Previously owned by the Ziff Family, the Manalapan property was bought by Clark in March 2021 for $94 million. In addition to a 12-bedroom main house, the compound also features two beachside cottages, a seven-bedroom guesthouse and a furnished tunnel underneath South Ocean Boulevard for uninterrupted access to the water.


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10 luxury homes in the Pittsburgh area with outstanding amenities

10 luxury homes in the Pittsburgh area with outstanding amenities

So this is how the 1 percent live: A 50-bay garage. Four kitchens. Radiant heat flooring. Inlaid ceilings. 24-karat gold-plated fixtures. Swimming pools. Putting greens and golf simulators. And, of course, top-of-the-line stone, wood and marble features and appliances.

The luxury market in the Pittsburgh area hasn’t been slowed down by inflation and interest rates at 6{61deb032f2f3cf43cd91e0a97f017aab274ddbb67b74a5b085bd003b9ac3cd96}, says Karen Marshall, an agent with Keller Williams Realty. In fact, she says, Pittsburgh is on track to be the third-best high-end market in the nation for 2023.

“Believe it or not, young money is everywhere,” Marshall says. “Dual-income families and new transferees into Pittsburgh [are buying]. We offer a great value in housing. Clients from California, Arizona, New York, etc. see our housing as a great commodity, compared to where they are moving from. We also have an international sector.”

Even with a steady and consistent market like Pittsburgh’s, sellers sometimes need a way to make their home stand out above all the others.

“Any seller should make sure kitchens, baths and flooring are all tastefully updated to appeal to the masses and not their particular tastes,” Marshall says. “The majority of buyers do not want to do any renovations. They want to just move their furniture in.”

Here’s a sampling of 10 luxury homes on the market in and around Pittsburgh:

7 Shepards Lane in Eighty Four.

Where: 7 Shephards Lane, Eighty Four
Listing price: $2,499,000

Cool features: Garage space for 50 vehicles

Details: This custom-built estate sits on 10.3 acres, with 11,000 square feet of living space and heated garage space for 50 cars, a motor home, boats, trucks or heavy equipment. Two in-law suites have kitchens, laundry rooms and an elevator. There’s a gourmet kitchen, a first-floor primary bedroom, radiant heat flooring throughout, and seven baths with jet spray tubs. Two upper balconies and two rear patios show off the surrounding acreage.

514 Justabout Road in Venetia.

Where: 514 Justabout Road, Venetia

Listing price: $5,999,999

Cool features: Indoor pool, golf simulator

Details: This stunning gated estate is made for entertaining. Situated on 17.36 acres, with a waterfall and koi pond, it has several verandas, eight wet bars, an indoor pool, a golf simulator and a batting cage. The kitchen has a six-burner Wolf stove, and Sub-Zero and Miele appliances. The 10-stall barn has a second-floor and a four-bedroom guest house. Designer finishes include copper inlaid ceilings. The original owner built the home with stone brought from Colorado.

5501 Elgin St. in Highland Park.

Where: 5501 Elgin St., Highland Park

Listing price: $2,988,000

Cool features: Classic period woodwork, wall treatments

Details: Own a piece of Pittsburgh’s history. The iconic Baywood Mansion is part of the former Alexander King Estate, a museum-quality home lovingly restored into a piece of art itself, says listing agent Mark Jennings with Piatt Sotheby’s International Realty. One of the most distinctive properties in Highland Park, the Second Empire Victorian residence is the former site of the Pittsburgh Art Museum. Its electrical system, plumbing, boiler, air conditioning and appliances are all new.

500 Deer Brooke Lane in Fox Chapel.

Where: 500 Deer Brooke Lane, Fox Chapel

Listing price: $1,800,000

Cool features: Floor-to-ceiling windows

Details: This six-bedroom, 4.5-bath contemporary home on two wooded acres has mature plantings of its own through the window walls and on the private patio. Six gas fireplaces make it cozy in winter. A traditional office allows you to work from home. The primary bedroom has a marble bath and the second-floor bedrooms have a convenient laundry room in the hall. The finished basement has its own kitchen, another bedroom, and a home gym.

215 25th St. in the Strip District.

Where: 215 25th St., Unit 4, Strip District

Listing price: $1,965,000

Cool features: LEED for Homes certification

Details: Live in Pittsburgh’s hottest neighborhood in a two-story smart home. Desmone Architects converted a 1950s industrial warehouse into townhouses with contemporary design elements such as brick, stone, glass and wood. This intelligent design includes stormwater management, energy-efficient lighting, radiant heat flooring, iPad automation, a security system and an intercom. Enjoy indoor-outdoor luxury with a private patio. The garage has a dog wash area.

202-204 Scaife Road in Sewickley.

Where: 202-204 Scaife Road, Sewickley

Listing price: $7,900,000

Cool features: Curved staircase, unique kitchen island

Details: Built in 1938, this stone Georgian-style manor house with seven bedrooms comes with a carriage house, pool house and a six-car garage. Designed by Alexander H. Findlay, the architect who designed the Pittsburgh Field Club, its elegance includes high ceilings, wood-burning fireplaces, terraces and a restored stable and barn. The gorgeous woodwork includes a sweeping staircase and an unusual kitchen island. The property includes 30 acres of rolling hills, woods and open fields.

130 Buckthorn Drive in Wexford.

Where: 130 Buckthorn Drive, Wexford

Listing price: $2,500,000

Cool features: 24-karat gold-plated fixtures

Details: Truly an estate, this Colonial on a hilltop has seven acres with a pool and koi pond. The front porch leads to an interior with custom millwork, granite floors, a wood-paneled office, and a lower-level fitness center with a bar. The two-story foyer has 24-karat gold-plated fixtures. If you like to cook, the kitchen has a butler’s pantry as well as two walk-in pantries. Among other features, there’s a first-floor in-law suite, a sunken family room and a cedar closet.

227 Merriman Road in Sewickley.

Where: 227 Merriman Road, Sewickley

Listing price: $1,358,000

Cool features: Locally crafted white oak staircase

Details: This Mid-century Modern is nestled into five wooded acres for privacy and was recently remodeled for ultimate comfort. Built in 1950, this four-bedroom home has an open floor plan with a one-of-a-kind white oak staircase. The living room has a vintage wood-burning stove and fireplace. Bi-fold doors connect the living areas and lower-level primary bedroom with the outdoors. The primary bedroom suite bath has dual vanities, heated flooring, a stone bath and a double steam shower.

301 Fifth Ave. in Downtown Pittsburgh.

Where: 301 Fifth Ave., Unit 604, Downtown

Listing price: $2,150,000

Cool features: Wine refrigerator, balcony

Details: In the center of the Cultural District, this apartment has opulent finishes, panoramic views and smart home touches. Two units combined into one make it 3,099 square feet with an open-living flow. The glass-enclosed study and private guest wing are unique. Built-ins throughout have seamless panels, sliding doors and drawers that disappear when closed, notes listing agent Diana Mathison of Howard Hanna. The building has 24-hour security and a courtyard.

400 Ryan Lane in Washington.

Where: 400 Ryan Lane, Washington

Listing price: $1,425,000

Cool features: Four kitchens, putting green

Details: Nothing is small or understated in this home on 4.36 acres with a private lane and governor’s driveway. The house has two entrances, four kitchens, three family rooms, garage space for seven cars and a breezeway with brick flooring and a fireplace. Gardens, walkways and a putting green add to the beauty of the grounds. The formal entry has high ceilings and there’s also a curved staircase, sunken living room and an expansive primary bedroom suite. One kitchen is attached to a pavilion/ballroom.

Looking for more real estate news in the Pittsburgh area? Read Your move: 10 unique homes for sale just outside of Pittsburgh.

Fueled By New Wealth, ‘Ultra-Luxury’ Real Estate Tallies Big Year In 2022

Fueled By New Wealth, ‘Ultra-Luxury’ Real Estate Tallies Big Year In 2022

In these times, double down — on your skills, on your knowledge, on you. Join us Aug. 8-10 at Inman Connect Las Vegas to lean into the shift and learn from the best. Get your ticket now for the best price.

Ultra-luxury sales in newly emerged or reemerging markets helped propel 2022 sales in that sector beyond pre-pandemic levels, a report released by Compass on Wednesday shows.

Ultra-luxury sales — or the sale of homes valued at $10 million or more — totaled $29.5 billion across 1,774 transactions in 2022, the brokerage reported, representing an increase of 104.7 percent in sales volume from 2019 levels. Those sales in unexpected markets came as luxury buyers sought to diversify their portfolios with inventory still relatively tight.

Despite those figures besting 2019 levels, overall transaction volume on $10 million-plus properties in the U.S. was actually down 18.8 percent in 2022 compared to 2021.

“Lots of new wealth was created during the pandemic, and simultaneously, the ultra-wealthy reimagined their investments and living arrangements,” Compass’ report stated. “During lockdowns, they wanted everything they needed in one place and found inspiration in markets they had not considered before, creating new ultra-wealthy areas that did not exist a few years ago and inspiring a renaissance in others.”

Compass’ report identified 10 markets with no pre-pandemic ultra-luxury transactions that saw significant $10 million-plus movement in 2022: Brooklyn, New York; North Florida, Florida; Boulder, Colorado; East Bay, California; Dallas-Fort-Worth, Texas; Central Florida, Florida; Austin, Texas; Washington, D.C.; Indianapolis, Indiana; North New Jersey, New Jersey.

Brooklyn, North Florida and Boulder all saw year-over-year increases in $10 million-plus transaction volume of 300 percent or more. Brooklyn saw the greatest surge in ultra-luxury sales, with just three such transactions in 2021 and then 13 in 2022. Austin, Central Florida, Dallas-Fort-Worth and California’s East Bay all also saw substantial increases in ultra-luxury sales, ranging from surges of 25 to 100 percent year over year.

Credit: Compass

Well-established luxury markets also outperformed 2019 levels in 2022, with Telluride, Colorado, and Palm Springs, California, showing standout growth in transaction volume, increasing 600 percent from 2019. From 2021 to 2022 alone, Palm Springs’ sales volume rose 117.6 percent year over year, hitting $207.4 million.

Valery Neuman

“People from across the globe are purchasing luxury estates to enjoy the lifestyle our desert offers,” Valery Neuman, a Compass agent in Palm Springs, said in a statement. “No longer dubbed as the retirement mecca, buyers are younger and taking advantage of all its amenities, including golf, pickleball, tennis, concerts, fine dining, fine arts and a small airport with private jet access.”

Manhattan saw the greatest number of ultra-luxury sales in 2022, closing more than $6 billion in sales volume across 343 transactions. Those ultra-luxury deals were front-loaded during the first half of 2022, with nine out of the top 10 sales of the year occurring during the first six months of 2022, prior to the market correction that settled in following the Fed’s series of mortgage rate increases.

Credit: Compass

Tony Sargent

“While the $10 million-plus market in Manhattan slowed notably between July and October, contract activity rose in November and December, especially in the $20 million-plus market, evidence that the ultra-wealthy who seize opportunities in volatile times usually end up winning in the long term,” Tony Sargent, an agent with Compass in New York, said in a statement. “We saw this in 2009 as well as in 2018-2020.”

As far as what this all may mean for 2023, Compass agents expect a lot of the strong ultra-luxury momentum from 2022 in these markets to continue in the new year.

Liz Hogan | Compass

“We are still seeing an unprecedented level of relocations to Florida from high tax states,” Liz Hogan, a Compass agent in Miami, said in a statement.

Contract activity from Q4 2022 also offers a glimpse ahead at 2023. In Manhattan, specifically, 44 contracts were signed on homes priced over $10 million, with an average contract price of $18.3 million. Those figures represent about one-third of the number of contracts signed during Q4 2021, but about $2 million more than the average contract price during Q4 2021 of $16.6 million.

Shelly Tretter Lynch

For the most part, however, Compass agents said that luxury buyers tend to remain a stable presence in the market, despite the economic environment.

“Luxury never goes away,” Compass-Greenwich Agent Shelly Tretter Lynch said.

Get Inman’s Luxury Lens Newsletter delivered right to your inbox. A weekly deep dive into the biggest news in the world of high-end real estate delivered every Friday. Click here to subscribe.

Email Lillian Dickerson

London’s luxury home sellers turn to WhatsApp as private sales surge

London’s luxury home sellers turn to WhatsApp as private sales surge

A increasing quantity of Londoners are opting for novel means of obtaining and providing their properties, with WhatsApp rising as a new home for luxury listings.

Bloomberg | Bloomberg | Getty Images

LONDON — In attempting times for the U.K. serious estate sector, a escalating range of Londoners are opting for novel suggests of purchasing and marketing their attributes, with WhatsApp emerging as a new residence for luxury listings.

Off-sector dwelling sales surged in the British money in the ultimate a few months of 2022, according to U.K. estate brokers Hamptons Intercontinental, accounting for much more than just one-in-five (22.3{61deb032f2f3cf43cd91e0a97f017aab274ddbb67b74a5b085bd003b9ac3cd96}) transactions — its optimum share on file.

The uptick coincides with a interval of turmoil for the U.K. home industry, for the duration of which lenders pulled hundreds of household property finance loan specials and new homebuyer enquiries plunged adhering to then Key Minister Liz Truss’ chaotic “mini-price range.”

Hamptons senior analyst, David Fell, said that led some distributors to “exam the drinking water” discretely with no leaving a “electronic footprint” and perhaps hurting long run sale prospective customers.

Sellers have been ever more wanting to take a look at pricing quietly without having leaving a electronic footprint.

David Fell

senior analyst, Hamptons Intercontinental

“Sellers have been ever more wanting to exam pricing quietly without the need of leaving a electronic footprint, specifically if they chose to take their residence off the industry with a look at to trying once again in 6 or 12 months’ time,” he mentioned.

But the figure also marks a ongoing increase in non-public residence profits in latest decades.

Non-public house gross sales have virtually tripled in London because 2018, when they built up just 8.8{61deb032f2f3cf43cd91e0a97f017aab274ddbb67b74a5b085bd003b9ac3cd96} of once-a-year transactions vs . 21.2{61deb032f2f3cf43cd91e0a97f017aab274ddbb67b74a5b085bd003b9ac3cd96} in 2022, in accordance to the company. Personal product sales have also risen nationwide around the period, nevertheless to a lesser extent.

Private prime real estate product sales lead the demand

London’s luxurious real estate current market, in distinct, has led the off-industry development.

Personal product sales of £1 million-plus ($1.2 million) properties accounted for practically a single-3rd (32{61deb032f2f3cf43cd91e0a97f017aab274ddbb67b74a5b085bd003b9ac3cd96}) of the capital’s whole key true estate transactions in the final quarter of 2022, and 29{61deb032f2f3cf43cd91e0a97f017aab274ddbb67b74a5b085bd003b9ac3cd96} over the 12 months, in accordance to Hamptons’ info produced past month.

Savills estate brokers mentioned that the “anonymity” of this sort of transactions is specially valued by consumers and sellers of attributes in the £20 million-in addition range — the two in London and the surrounding counties.

“In the past quarter of 2022 in the home counties we did see the overwhelming greater part of £20m+ gross sales getting conducted off-market place,” Crispin Holborow, nation director of The Non-public Office environment at Savills, advised CNBC via electronic mail.

James Myers, director of London-centered primary genuine estate company Oliver James, informed CNBC an increasing amount of significant-stop non-public transactions are also becoming done by using messaging equipment like WhatsApp.

With far more folks applying WhatsApp, it really is verified to be a significantly less difficult system for estate agents to call clientele, clients etc.

“WhatsApp has been an great gain to estate brokers in the latest many years,” Myers explained. “With a lot more persons employing WhatsApp, it can be verified to be a substantially a lot easier approach for estate brokers to get hold of clients, shoppers and so forth.”

In certain, Myers mentioned that more capabilities out there inside the WhatsApp Enterprise app have manufactured it a lot easier to share qualities with various would-be buyers whilst even now holding the listing discrete.

The app’s “Catalogs” attribute, for instance, which was launched in late-2019, functions as a brochure for businesses to showcase pictures of numerous items. Beforehand, organizations had to send out products pictures 1 at a time and repeatedly deliver facts.

“With the additional reward of the new applications … it [has] allowed estate agents to promote their houses through the brochure segment, which, as a result, has helped to showcase residence to a wider viewers and assist the sale of home,” mentioned Myers.

When contacted by CNBC, Meta, Whatsapp’s mum or dad organization, claimed “men and women want to do business the same way they chat with their pals and family members.”

Nonetheless, though the off-market craze is set to keep on into 2024, Hamptons’ Fell explained that many sellers may well also use personal listings as a way to judge consumer hunger ahead of going on to record on the open up current market.

“We are going to also probable see extra sellers start off lifetime off-industry right before selecting to current market their residence far more extensively if reaction from ‘black book’ customers was favorable but they still weren’t rather in a position to secure a sale,” he explained.

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